Samsung is the leading mobile phone provider with the highest number of individual retails sold worldwide. Its profit is 50 percent higher than the 2012 records. It has surpassed Apple’s iPhone editions after the latter’s sales plummeted to 14 percent in 2013. The competition is tough and consumers are willing to spend more for a smartphone given that it lives up to its promise of functionality, convenience, and style. The goal is almost like emulating PCs or laptops in terms of functionality while retaining the size of a mobile phone. If iPhone has the sixth generation of Apple’s proprietary smartphone, Samsung is also paving its way to prove that it is worthy to be coined as the world’s largest mobile phone manufacturer. Its latest innovation, Samsung Galaxy S5, is very promising in its own right but other brands and models offer the same smartphone possibilities to consumers.